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Posts Tagged ‘politics’

sun splash body art tattoo branding self

phillipeImage from a beach festival I covered over the weekend called, unsurprisingly, “Sun Splash”.

In case the image isn’t clear, the guy in the picture has the logo painted on his shoulder. The body art/temporary tattoos were being done by the Teku Teku Daimyo guys, an environmental project who I interviewed a while ago. They started body art because they were bored at their “information booth” at an earlier festival, and quickly found they were getting a lot of attention. They’ll do requests, but they find many people walk up without something in mind, and so they often end up inking people with the Teku Teku brand or with the brand of the festival.

Now, that’s what I find interesting. This festival is a for-profit in its second year; the first year was rained off. It’s not hard to see why people would willingly get the brand of a local environmental group painted on their skin. But how could this festival possibly command the kind of brand loyalty that lets a customer unselfconsciously tote the brand around? Does it festival stand for something?

Take a more stark example: you wouldn’t be surprised to see someone with a facepaint or even a tattoo that said “Woodstock”, but if you saw a guy with a chest tat that read “The Carling Leeds Weekend ’02”, you would probably assume that it was a  horrible drunken mistake. Likewise, if I had sat down at the Teku Teku body paint booth saying, like many others, “just surprise me”, and walked away with a facepiece of the KFC Colonel, I’d probably be walking straight into the sea.

So what prompts those hot young things to offer up their bodies? Well, the festival does have elements that a customer might identify with or want to promote: it still feels local and has a pleasant ramshackleness. And the tattoo does have a kind of ‘I was there’ kudos, albeit in a very temporary, digital camera instant-nostalgia sort of way. Neither I nor any of my friends ever bought any Leeds Festival-branded tat, even when in desperate need of new clothes on the morning of day 3. But we did wear our weekender entrance wristbands as a badge of pride for six months or more afterwards; and heaven help you if you tried to suggest that the Carling Reading Festival was in any sense superior. Our riots were better.

The upshot of all this is that I sat in the sunshine for a while with my rum and coke and lashings of cocktail-gouging water, and I thought about how to recruit people as auto-branders when it’s a matter of life and death, not a question of transient fun.

There are always some people who will auto-brand, based on the merits of, or their relation with, the product or message in question. They are mavens or activists, A-players, boxset bullies who force their favorite show on you, with the entitlement to be offended if you don’t give it a good shot. Those people are great, they’re what marketers of every stripe have been trying to grab since Tipping Point, probably none with more success than the Obama campaign.

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Hence I first started thinking hypothetically about how to recruit “those guys”. They will be the battleground state for the next British election,all sides having paid neurotically close attention to the American proceedings. Some young, cool, potentially persuasive people will be longing for “their Obama”. Some will already be burnt out on the possibility. Add to that the fact that politics commands so little fervour in this country relative to America, and I suspect all sides will find it a challenge to get any hip teens putting up posters in sixth form or organizing debate parties.

It’s not helped by the fact that activism in this country has proven itself able to form itself into a bloc, what will come to be called ‘Generation G8’ or some similar shit, but this bloc is one which the two leading parties will probably find impossible to own. Arguably the concerns and priorities of the “four horsemen” align much closer than the unlikely union of Karl Rove’s bloc of business, heavy labour, religious conservatism and Southerndom. Nonetheless it would take an almost unimaginable shift in image for those people and the people they influence to support either leading party.

Passion is always cool, activism is always cool, but it may still not be hip by the time the next election rumbles around. Probably one or both sides will have got some foothold among peer-influencers, probably in part through the use of Social Networks to spread and ubiquitize increasingly complex messages, to counter the relatively primitive, pervasive images of the two lead parties which allow me to make such sweeping generalisations.

p

Social Media allows you to spread complex messages more quickly, and as a Social Media sycophant I firmly believe it allows complex messages to be couched within the real relationships and networks which have far more influence on consumption and voting. If two of the people on your friend list get politicised, then it is instantly and potentially-pervasively visible. The argument is always in the light and always among real people.

One problem is shared by the Red and Blue teams, and that is apathy and political disillusionment, and that is why this war will be fought tooth and nail. UK politics is dogged by the appearance of impenetrability and a lack of a sense of consequence, which causes a reaction of increasingly simple stereotypes: politicians as hogs or dogs, incompetent or malicious (though “simple” belies the huge amount of sophisticated thought and design which goes into sustaining those images).

It should (theoretically) be relatively easy to convince individuals of the irrelevance of this image to political reality, which is why I believe that the that party wins the youth will be the party who first effectively communicates a complex message, one which entices young, independent-minded potential activists to identify with it, and which crucially pays respect to their ways and thoughts. The message may not take this exact form, but I think it will be the same in gist: It’s Time to Grow Up.

A message like that is a challenge to the reader, and when it is passed onto you by a person you respect, you’re challenged to take it seriously. It acknowledges the grimy past, makes a gesture of un-sugaring it, and it makes a show of asking not for your loyalty but your decision. It is, inherently, British.

If the theory were actually used the slogan would likely be softer, something twee like “Let’s Get Serious”, especially if used by Labour. As the incumbents Labour would find ITGU even more dangerous a slogan, but they have even more need of recruiting and building cells of people suceptable to a certain kind of aggressive message. And this is a message that would provoke votes, good and bad.

After all, slogans are public property, used to hang the authors as often as the opposition. The main danger of such a caustic, demanding slogan would be that while it tried to earn respect from one group it could be used to alienate another. By demographing the message you might be accused of political larceny: using different words to different people. And even if you wanted to, the idea of keeping the message within its target demograph is completely untenable. It would be harder, not easier to contain, assuming the message will be communicated on the supposed “youth-scapes” of the Facetubes and Myboxes.

p

Even more important, transparency has to be the law when you’re conducting people politics online. If a message comes from your office, no matter how it’s released, you have to take responsibility for it, and let your opponents publicly hold it to any standards they wish. Attempting to astroturf or disguise your work in social networks may still work on some people, but it is kryptonite to the kind of thoughtful, hyper-brand-sensitive, potentially brand-loyalist person that you are trying to politicize. The kind of person who could read and respect It’s Time to Grow Up, and pass it on to people who want to grow up just like them.

robin by batamarang from bugs is icky

Even if the message is different from what I predict, the market is the same. They are sharp, they are pragmatic, they are active. They can take a message that assumes that they are realists, that they are bruised but not finished. They are IT-GUys. And, political idealist that I am, I believe that if you treat people like one, talk to them one-on-one, like they’ve got some sense, you’ll find that almost anyone can be one.

p

But then, maybe I’m being idealistic and contradictory. I’ve argued extensively about the limitations of the Internet as a medium for political “radicalisation”, and after all radicalisation is what we’re talking about: recruiting activists, putting them in cells, giving them the tools to work with but little central instruction. Maybe it’s for the best that I don’t have the ear of anyone important. Yet.

So, thanks to Teku Teku and the fact that I was about to apply for  an unpaid internship for a green concern, I began thinking about the same branding problems in a situation when the message was environmentalism: relatively baggage-free and appealing across the board. Of course, the strategy is much the same: the liberal=environmental abstract=ideal equation isn’t as strong in Britain as in America, but isn’t going away anytime soon (though hopefully the irony is no longer lost on “conservatives” of every stripe).

I present to you then, a different slogan for the same theory: the name of a group, a movement, a new realism, a new aggression, a new appeal to the jaded: Out Of Our Way. A slogan for a group just entering adulthood and preparing the face the consequences of a previous generation’s laziness and abuse. For a generation ready for the first time to go out of its way, to lose some of its conveniences, for the sake of the future. A generation that realises that everything on Earth is part of our environment, that nothing is “out of our way”. And a generation that realises that nothing is out of its reach.

Right?

jivejournal

p

PS Who are these people? They are some of these people.

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Supplementary to yesterday’s rather dour post on the media implications of US foreign policy jostling: Reza Aslan’s How to Win a Cosmic War.

Globalization and especially the power of the Internet, Aslan explains, have enabled alienated Muslim youth in the Middle East and Europe to find a collective identity through religious symbols. Rather than go through the years of study necessary to join established religious institutions, jihadism is a kind of short cut. But having joined this movement, what makes some decide to join the ranks of mass murderers while others just cheer from the sidelines? Aslan doesn’t offer a convincing answer. –via Jamie Rubin

Yesterday I thought about raising the question of whether actual, suicidal violence isn’t the most extreme form of a turning inwards: an intolerance, growing into an inability, to listen to or even encounter alternative points of view. Put another way, take ‘extroverted’ haters, who troll ideologically-opposing discussion sites and who attempt, at some level at least, to engage with the ‘wrong-headed’. Even if only in terms of designing abuse to provoke a reaction. Are these, who encounter opposition at the ‘battle line’, less likely to commit acts of violence than people who get their ‘news’ strictly from the World’s End presses, the ideologue or the online pulpit, who burrow themselves into recursions of confirmation and vindication?

I think maybe. I think that debate, however broad you stretch the term, is always better than staying within a system which sees enemies as totally ‘other’, and which tries to construct all ‘others’ as uniformly ‘enemy’. I think that might be part of a wider definition of ‘asymmetric warfare’.

But who knows? Probably the middle-class 18-25 year olds in Wahabism’s key demo are well informed and sincerely disgusted by the depredations of the world around them. Certainly American Christian exretmism couldn’t be characterised as ignorant of the world, though one might argue they are either attuned or taught to see everything through certain specific blinders.

Put it in the terms of a con: is the clincher in the pitch, or is it in the mark himself?

[straying dangerously close to Darrow Defense territory here]

Maybe the difference is where ideological recruits aren’t taught to debate or challenge, since the evil is portrayed as being in blood so far stepped that argument becomes pointless.

HG Wells believed that education would sooner or later raise everyone to the same moral level. I’m not ready to rule that out just yet, at least for most of the people, most of the time. But I am certain that information is not education. The way you receive your information can force or encourage you to see it in a certain way, but the medium is not inherently good or bad. Much as I hate to admit it, growing up accustomed to free online information distribution isn’t the same as education; it’s a form of conditioning, one that’s likely to provoke resistance as well as enlightenment.

Back to the thesis again: the web isn’t an inherently radicalising medium, nor even an inherently polarising medium. It is, however, an effective fetishizing medium.

Enough of the moral stuff. Tomorrow: back to killer apps.

if you like something you shouldn’t put a wig on it

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nedroid-dk14

Apologies for the hiatus, a twitter obsession and a couple of weeks back in the UK got in the way. Mea Culpa.

Twitter: Beating that horse till it shines.

Twitter: Beating that horse like it’s going out of style.

I was thinking today about the informal lunches at the reuters Institute for Journalism which I went to in my last Uni year. I was invariably the youngest there by ten years and never understood why no other undergrads went and spent forty minutes eating free sandwiches and thinking up one half-intelligent question like I did.

During one discussion an American wire journalist, after being eagerly pressed on the subject, admitted that she knew of a story about one of the ’08 Democratic candidates that was being sat on by agencies, and that would probably come out after the nomination. At another one the speaker, a regrettably unedited Mail on Sunday columnist, mentioned with the air of a soused conjuror that he knew a big story involving one of the Royals, which would come out in the next four to six months.

It seems likely (so far) that the American story was Edwards’ affair, which barely lasted two tittilated news cycles after being masterfully massaged in between two bigger stories. The Royal one, it’s obvious in hindsight, was Prince Harry’s service in Afghanistan which I’ve written about repeatedly and with which I began my bloody thesis (which I am going to take out and bury when I get back to the UK).

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The first time I realised what the stories had been it felt weird, that I’d been sat so close to someone who had such a secret, like I’d walked by someone with a curse or a gleam upon them. It wasn’t just the secret, but the fact that they had taken the soldierly decision to respect their bosses’ decisions to hold the story, and trusted in their fellow professionals worldwide to make the same decision and not to seek to profit individually. Until Drudge kicked that in the paint; then all bets were off.

I’ve been interested in this notion of political secret-keeping since: it has arguments either way in terms of profitability and especially in terms of where journalists’ Duty lies.

But a while ago I said, with a confidence I don’t think is totally unreasonable, that those arguments are moot. Nothing the size of the Harry story could ever be sat on again, and governments would know it. Put simply, journalists simply wouldn’t trust each other, or at least not their lusty, Self-Promotion Generation citizen journo colleagues, one of whom, sooner or later, is going to get invited into the Clubroom.

In a sense, secrets being so difficult to keep nowadays might make things simpler all round, and a story today may reflect that: I twittered this Beast article on US General Anthony Zinni’s remarks on “The end of war as we know it”.

The General focused on preparing the armed forces for a future of largely non-military activities as part of long-term occupations of failed states. Intervention in failed states has been the norm of NATO warfare since the early nineties, but the American armed forces are probably least optimized for it:

“When we touch something, we own it,” Zinni said, taking Colin Powell’s quote, ‘When we break something, we own it,’ one step further. “And when we own it, we can’t help rebuilding it in our own image. That’s the American way. But we’re not good at it and we can’t afford it.” –via Phillip Knightley

What has this to do with Prince Harry, media, or eating townspeople for that matter? Nothing much. But the subtext of Zinni’s comments was to begin the process of preparing Americans for wars with no victory scenario, for Forever Wars, an effort I find strangely heartening.

I’ve been reading William Safire’s superb book on the Nixon Administration, Before the Fall, and Safire’s disappointed, relentlessly even-handed admiration will carry you along with it, especially in his description of Nixon’s attempts to extricate the country from Vietnam “with Honor” and without the expected victory.

The Kissinger negotiations to end the war with the VC leadership were conducted under neurotic secrecy, an atmosphere which Safire sees as an early stage of the Watergate mentality. That need for secrecy involves a paradox: when negotiating with totalitarian regimes it’s best to assume they are reading the major newspapers your citizens publish. But you believe the regime to be ideologically too torpid to see the free policy discussion in your press as anything but a sign of weakness in the executive.

Therefore you have to stonewall or kill stories about the negotiations to make it look like you can run a tight ship, in order to deal with people who wouldn’t respect the captain of a pleasure cruise. Meanwhile of course you feel they, the enemy, reading your morning papers over your shoulder, in which thousands of column inches decry you as a warmonger who is making no effort to arrest the war and is pursuing an illusory victory.

Safire fairly points out that even if the negotiations with the VC had been made public it probably wouldn’t have stopped counterculture’s growth and self-determination as a besieging force around the White House.

But it may have stalled the cycle whereby the Nixon administration believed it needed to conceal the fact of negotiations from its own people in order to retain bargaining credibility with practiced propagandists, when at the same time it regularly publicly characterised its own outspoken press not by their obvious, easily-understood animosity to the President but with the far more serious, inaccurate and patently impotent charge of unpatriotism.

p

So what business do I have talking about all this? The North Vietnamese leadership in the early ’70s probably had plenty of reasons to wish the negotiations kept secret on their end, which the American delegation had an obligation to respect.  But it’s where the Administration routinely mistook the need for confidentiality for disloyalty and pro-Communism among the press that their logic failed them, coloured by an outrage at being Shown Up in front of the Enemy. Branding their outspoken opponents as ‘unpatriotic’ undermined the ideal the government were supposed to be fighting for, and undermined their own propaganda in Vietnam by forgetting to respect America’s own freedom. The Nixon administration looked like a bitter, impotent Totalitarian regime instead of a capable, negotiated Democratic regime.

vietnam iraq propaganda poster

And that, tortuously, gets us back to Gen. Zinni and UK media, my actual, albeit self-appointed, expertise. As a preamble to his discussion of future war Zinni confidently asserted

“that there had already been backroom talks between the U.S. and the Taliban—“like Kissinger’s with the North Vietnamese”—and predicted that these would lead to formal negotiations by the end of the year.”

I had mixed reactions on first reading: if they are ‘backroom talks’, then surely mentioning them is bad, right? With his easy confidence of a settlement “with Honour”, is the General going off the reservation to reassure Americans while jeopardising American attempts to build a bargaining position with the Taliban?

I thought about fugitive terrorists in caves in North West Pakistan unfolding their New York Times and gaining- in Nixon’s acrid phrase- “aid and comfort” from the speculation of a General and the press responding to an obvious public need for any hope of a settlement.

p

But then I remembered that terrorist cells are hardly likely to get their news from print. They will get it online, where it would be difficult to miss the hopes of thousands for unilateral withdrawal, the hopes of different thousands for more destruction. The hopes of millions for peace. Online, where it would be difficult for any government or military to suppress months of press rumours about backroom negotiations with the Taliban.

Maybe, just maybe, what Gen. Zinni’s comments show, if not a moment of dementia, is the beginnings of an easing of message control at all levels of American government. An institutional understanding that the modern newsreader is better equipped than she has ever been to doubt what she reads, to research elsewhere, to follow up with in depth reading, and theoretically, to make her own decision and communicate it to others.

Of course, when we’re talking about terrorists’ reading habits, it would be foolish to ignore the opposite argument: that some, if not all readers, presented with the wealth of varying testimony and speculation online, will self-polarise by only consuming news which confirms their opinions. cf. the growth of the Huffington Post.

Ah yes, the Sunstein Argument once again (who I will also one day bury).

p

And after all, maybe the story about the Democratic candidate hasn’t even come out yet, and it’s huge and is going to destroy the government when it does. Maybe I entirely mistake the capacity of the government and press institutions to keep secrets.

But at least now we know, and governments should also know, that having one of your citizens call your Chief Executive a monkey or a nigger or a fascist on the internet is nothing to be ashamed of. That the enemies you’re trying to impress will every day read the two “sides” of your press call each other butchers and traitors, and present the same story in exactly opposite ways, and still nobody gets strung up for any of it. And the government still doesn’t fall. And sooner or later, that will come to see your country’s greatest asset as a strength, not a weakness.

And finally, those enemies will be finding it harder and harder to keep secrets from their people and to suppress even simple discussion online. Not only will they sympathise with your inability to keep secrets from your own people, they will hopefully come to admire it.

The internet makes a lot of things moot, and in doing so it can make things a lot simpler. By sheer weight of greed and numbers the keeping of ‘public secrets’ is moot. And the issue of whether you appear to be in command of discourse in your country is moot, in the sense that it only matters to totalitarians and the obsolete.

Here’s hoping.

the added advantage of being true

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